In order to fully benefit from social media, your business needs a clear and concise strategy. And creating one is not as difficult as a lot of business owners think it is. Before you embark on this journey to create perfect Social Media Strategy for your company, few things should be kept in mind.
- You should be clear about your business’s Social Media Goals
- Thoroughly research and then develop your content strategy (What material you want to place-how much information you want to share)
- Make sure to use analytics/insights to track progress
- Be flexible to adjust and tweak your strategy as and when required
Social Media Goals
Before you start with your social media strategy, you should have a thorough understanding of your business’s social media goals. A comprehensive study of social media strategy should include all business goals, covering areas such as brand awareness, online presence, audience reach, leads, conversion etc.
Inventory of Your Social Media
Auditing your current social media plan not only facilitates in getting to know your customers better but also helps you decide which social media platform works best for you. It also helps you track down your current social media presence (if any). It identifies your competitor’s approach towards social media and how they reach out to their audience. It will also help you track down any unauthorized pages representing your business, which you can report or delete. Most importantly auditing your social media plan will emphasis on quality and quantity of the content and how well it is engaging your audience.
How Frequent Should You Be Posting On Your Social Media
A successful social media strategy does require thorough research and some experimentation in terms of frequency of your company’s posts. However, there’s no hard and fast rule to this. If you have quality, time-sensitive content that will engage your audience and bring value to your business, then you should go ahead and post it.
Your post frequency should also vary based on your nature of business, its goals, demographics of your audience and its reach.
Set A Timeline to Track Your Social Media Strategy Success
Before you fix on a particular strategy for your social media, make sure to track the progress your campaign. This could be done with the help of analytics, insights and reporting which most of the social media networks provide. Set a timeline to check on the success of your campaign. Don’t be hesitant to tweak your strategy. Revise your social media plan based on the analytics and feedback.
Remember, what work for others, might not work the same way for you.