And it is again that time of the year when we look back on how far we have come. As we enter 2017, there is no better time to ponder over how our company has fared in 2016 and what more we can do to make us even more successful in the coming year. At the beginning of each year, almost all companies re-evaluate their organization’s goals. Make new strategies in order to run their business in a more successful manner. In today’s competitive market, it is essential for everyone to be open to new ideas and initiatives. Whether it’s about starting a new product/service, increasing market share or decreasing production costs one must always keep up with the latest market trends.
Let’s have a quick recap of top 3 trends for 2016 and how they have influenced the businesses worldwide:
Internet of Things (IoT) has been the buzz word this year. Though the concept has been around for quite some time. IoT is basically evolution of Machine to Machine (M2M) market. The explosion of data has given rise to IoT and have integrated various sectors such has IT, telecommunications, health services , retail etc. According to Cisco, ‘50 million devices will be connected to internet by 2020’. The amount of data generated with all these devices ad applications will provide numerous opportunities in order to uncover new revenue streams for businesses.
PokemonGo – This augmented reality game took the mobiles users by storm worldwide and made them leave their home in search of these imaginary creatures. Over 100 million downloads since the app was released. Every one of you who has played this game must be somewhat familiar with how this works. This concept of augmented reality is not new but has already been used for navigation (google maps), education and various other sectors. Can’t see a connection for how you can use it for your business? Well IKEA developed an app using this concept where potential buyers would actually ‘place’ the furniture pieces in their homes to see how well it would fit in.
Social CRM- The practice of using CRM software is on the rise in almost every industry. It has come a long way from being a desktop too for sales only. With each passing year we have seen newer versions, such as Cloud CRM, Mobile CRM and last but not the least Social CRM. Social media integration has become part of all businesses in one way or other. 2016 saw Social CRM being promoted as a new platform to encourage customer interaction in real time. We have witnessed businesses spending huge amounts to improve their customer services, and this will lead to increased demand of Social CRM in the coming year as well.
We at Integrio wish you all a very Happy New Year. May 2017 brings all you have wished for!